Inquiry Management Systems

A leading magazine industry software developer of web based directories, buyer’s guides, media kits, sweepstakes and lead generation solutions.

Title: Vice President & General Manager – Web Services Division, NYC

Responsibilities:

  • Top executive charged with managing and growing an online lead-generation software division for a multinational organization.
  • Report directly to the President of IMS Corporate in Canada.
  • Manage profit and loss and departmental financials.
  • Developed and implemented the division’s strategic direction including brand identity and sales strategy for customer retention as well as new client acquisition.
  • Added new product functionality based on industry requirements, customer requests and to attract new customers.
  • Manage all day-to-day workings of the Internet Services Department from sales presentations, web site development, web hosting, along with ongoing customer satisfaction and maintenance.
  • Write, prepare and deliver new business presentations and proposals.
  • Create new marketing and sales campaigns, attend conferences and networking events.
  • Developed a new electronic trade show lead-generation product utilizing existing internal systems and procedures.
  • Hire, supervise and train a team of fifteen multi-faceted professionals that sell, create, consult and manage web sites for leading publishers.
  • Constantly develop, create, and deploy new eMarketing campaigns to generate leads and grow the business.

The Result:

  • Dramatically increased fiscal 2007, year-over-year, revenue by 60% by focusing on all facets of sales and service.
  • Leveraged and up sold software’s benefits and strengths to clients and maximized team’s development and production time; thus, increased division’s year-over year profit margin by 170% in fiscal 2007.
  • Added new clients and generated very healthy returns in fiscal 2008.

Build and consult on prominent web sites for industry leading clients,
such as:

logos

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    917-837-2861