The Assignment: Rebrand and reorganize two web sites acquired via two corporate acquisitions. In addition, created direct marketing campaigns and unique collateral materials that captured the essence of each business/marketplace.
The Strategy: Re-engineered the schools entire website updating the content and images to reflect the new professional identity. Created an entire set of direct marketing materials and targeted mail campaigns, and then managed the production and fulfillment of those deliverables with a variety of outside vendors including varied printers, fulfillment and list vendors, as well as image shops to complete and meet project deadlines; thus, solidify the school’s brand and move it to market.
The Result: Created a unique institutional identity that had an integrated marketing strategy in which the direct mail drove business to the web and to the phone. In addition, the web sites and direct marketing materials complemented each other to give a professional unified message.
Testimonial: “The Highbloom Group is the best one-stop marketing and business development shop in town for small to mid sized businesses. This firm is lean and mean and works with the best vendors in the country and on the other side of the globe (creative and technical) to bring you the best marketing BANG for your dollar/budget.”
Stephen Kemler, CEO