Vertrue Inc., known as MemberWorks for much of its history was a leader in the business of selling online membership and loyalty programs directly to consumers.
Title: Director of Business Development – AwardTrack Division
Responsibilities:
- Helped launch a new Customer Relationship Management program to top online retailers and leading call centers across the country.
- Created communication materials to support product launch and generated new product awareness.
- Negotiated and structured strategic partnership agreements with MotherNature.com and Xoom.
The Result: AwardTrack division sold to 24/7 Media for a $45 million pre-tax gain.
