Omnipod

An interactive internet-based software technology that combines communication and collaboration features into a powerful, portable, and personalized environment that resides on the user’s desktop to both the B2C and B2B markets..

Title: Director of Marketing and Business Development

Responsibilities:

• Contacted, developed, and structured agreements with strategic partners, such as: Loews Cineplex Theatres, Thinkronize & Texas A&M.
• Created communication materials to support Omnipod’s product launch in conjunction with Artisan, CMJ Music, Skittles and Levis’ partnership programs.
• Created communication materials and developed viral marketing campaigns.
• Devised loyalty and retention models to raise revenue.
• Managed staff of seven, consisting of Account Management, Graphics & Web Development.

The Result:

Launched a robust Internet software application to broadband consumers, specifically within the high school and collegiate marketplaces.

Desktop Application

POD Features

Testimonial: “Marc is the kind of strategic, eye-on-the-prize manager and doer that you run into once in a lifetime in the business world. Having had the pleasure of working with Marc for many years at Human-i-Tees and Omnipod, I have seen him make the seemingly impossible happen–his marketing, sales and business development acumen are second-to-none. He is the kind of can-do manager with the ability to easily translate lofty strategies into no-nonsense tactics that get the job done.“   Ahmed Nassef, VP Marketing