The nation’s leading source of news and information for the legal industry.
Title: Director of Marketing and Business Development – VerdictSearch Division
Responsibilities:
- A $1 million annual marketing and circulation budget, which included the marketing and sales for 13 specialty / technical publications, a consulting group and an online research database and all sales channels.
- Developed the first marketing plan to distinguish the brand, gain new business, improve customer retention and increase profitability.
- Developed and implemented the strategic direction, marketing focus and sales strategy.
- Consolidated and re-launched 3 different regional name brands and a dozen products under one new, stronger, national integrated brand name.
- Created new advertising campaigns, DM materials and oversaw 15+ trade shows annually.
- Directed ad sales, telemarketing and enterprise sales teams and partnership initiatives.
- Launched several new products and three new services.
- Hired, supervised and trained staff of 11 marketing and sales professionals.
The Results:
Grew the business by 15% over year prior vs. industry growth of only 3%.
