ALM (American Lawyer Media)

The nation’s leading source of news and information for the legal industry.

Title: Director of Marketing and Business Development – VerdictSearch Division

Responsibilities:

  • A $1 million annual marketing and circulation budget, which included the marketing and sales for 13 specialty / technical publications, a consulting group and an online research database and all sales channels.
  • Developed the first marketing plan to distinguish the brand, gain new business, improve customer retention and increase profitability.
  • Developed and implemented the strategic direction, marketing focus and sales strategy.
  • Consolidated and re-launched 3 different regional name brands and a dozen products under one new, stronger, national integrated brand name.
  • Created new advertising campaigns, DM materials and oversaw 15+ trade shows annually.
  • Directed ad sales, telemarketing and enterprise sales teams and partnership initiatives.
  • Launched several new products and three new services.
  • Hired, supervised and trained staff of 11 marketing and sales professionals.

The Result: Grew the business by 15% over year prior vs. industry growth
of only 3%.

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