Vertrue Inc., known as MemberWorks for much of its history was a leader in the business of selling online membership and loyalty programs directly to consumers.

Title: Director of Business Development – AwardTrack Division


  • Helped launch a new Customer Relationship Management program to top online retailers and leading call centers across the country.
  • Created communication materials to support product launch and generated new product awareness.
  • Negotiated and structured strategic partnership agreements with and Xoom.

The Result: AwardTrack division sold to 24/7 Media for a $45 million pre-tax gain.

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